Visitor Feed

The Visitor Feed gives you a contact-level view of the people Vector identifies visiting your website.

Use it to answer:

Who visited my website, how did they arrive, and what did they do?

You can review identified visitors, traffic sources, ICP match, repeat visits, and individual page activity in one place.

Looking for a different level of insight?

• Use Account Journeys to understand the broader signals and evidence Vector sees across a tracked account. Click here to learn more about Account Journeys.

• Use Campaign Reporting to understand how a specific paid campaign performed.

Accessing the Visitor Feed

Navigate to the Visitor Feed via the top left corner > Visitor Feed.

Use the date picker (top right corner) to control the time period shown in the feed. Available ranges can include:

• Last 7 days

• Last 14 days

• Last 30 days

• Last 3 months

• Last 6 months

• Last year

🗒 The date picker controls the data shown. To see activity outside the selected window, update the date range.

Understanding the Summary Metrics

At the top of the Visitor Feed, you'll see a snapshot of your website traffic and identification performance.

Site Traffic

The total website traffic observed during the selected timeframe.

This can include repeat visitors and traffic that Vector is not able to identify at the contact level.

Match Rate

The percentage of website traffic Vector is able to match to known contacts.

Your match rate will not equal your total website traffic. Identification depends on factors including visitor location, browser and privacy settings, consent configuration, and the traffic Vector is able to resolve.

ICP Match

The number of identified contacts who also match the Ideal Customer Profile criteria you've configured in Vector.

Not seeing ICP matches?

Review your ICP settings →

Filtering Website Visitors

Beneath the summary metrics, you'll see the individual contacts Vector has identified.

Use filters to narrow the feed to the activity most relevant to you.

Depending on the data available, these can include:

• ICP – Show contacts that match your ICP

• Repeat Visitors – Focus on contacts who have returned to your website

• Paid / Ad-Engaged Traffic – Show visitors who arrived through paid campaigns

• Campaign

• Source

• Medium

• Company Search – Look for identified visitors from a particular company

Viewing Contact and Page Activity

Each identified visitor includes additional context about their website activity via various filters.

Traffic Source

See how a visitor arrived on your website, such as:

• Paid campaign

• Organic search

• Direct traffic

• Social

• Other identifiable traffic sources

Campaign, source, and medium data can provide additional context where available.

Contact Details

Review enriched contact information to better understand who is visiting your site and whether they're relevant to your team.

Page Visit History

Expand a contact to see the pages Vector observed them visiting.

Page history can help you understand what an individual was interested in, whether they returned multiple times, and which parts of your site they explored.

For example, you may notice that a contact:

• Returned to your site several times

• Viewed a pricing or product page

• Arrived through a specific campaign

• Matches your ICP

The Visitor Feed gives you the underlying contact-level website activity without requiring you to infer account-level buying stage from an individual visit.

Data Freshness

The Visitor Feed is designed to provide a near-real-time view of identified website visitors.

Visitor activity may take approximately 15 minutes to appear in the feed.

The timestamp on an activity reflects when the visit occurred, even if the visitor appears in Vector slightly later.

Why doesn't my Visitor Feed match my Segment immediately?

Visitor Feed and Segment processing happen on different cadences.

The Visitor Feed may surface website activity before a Segment has completed its next sync, so temporary differences between the feed and Segment membership are expected.

Visitor Feed vs. Account Journeys

The Visitor Feed and Account Journeys both contain engagement data, but they answer different questions.

Visitor Feed

Use the Visitor Feed when you want to know:

Who visited my website and what did they do?

It focuses specifically on contact-level website activity, including:

• Identified visitors

• ICP match

• Traffic source

• Campaign information

• Repeat visits

• Pages viewed

Account Journeys

Use Account Journeys when you want to know:

What is happening across this account, and what evidence is Vector using to understand it?

Account Journeys brings together signals across a tracked account, rather than showing website activity in isolation.

This can include website engagement alongside other activity Vector observes across marketing, advertising, CRM, intent, and other connected signal sources.

[Learn more about Account Journeys →]

Visitor Feed vs. Campaign Reporting

The Visitor Feed can show when an identified visitor arrived through paid traffic, but it is not your campaign-performance dashboard.

Visitor Feed

Use it to understand the person:

Who visited, where did they come from, and which pages did they view?

Campaign Reporting

Use Campaign Reporting to understand the campaign:

How did this campaign perform?

Campaign Reporting brings together metrics such as impressions, clicks, identified visitors, ICP visitors, cost, and other supported campaign-performance data.

[Learn more about Campaign Reporting →]

Troubleshooting

I'm not seeing any website visitors

First, confirm that the Vector pixel is installed and firing correctly.

Review pixel installation instructions →

My match rate seems low

Vector will not identify every website visitor.

Your match rate can vary based on your traffic mix, visitor geography, browser and privacy settings, and consent configuration.

My numbers don't match Google Analytics

That's expected.

Google Analytics and Vector serve different purposes and may also operate under different consent or tracking conditions.

Google Analytics is primarily designed for aggregate web analytics. Vector's Visitor Feed is designed to help you understand the known contacts behind a portion of your website activity.

The two should not be expected to match one-to-one.

I don't see ICP matches

Make sure you've configured your ICP criteria in Settings > Ideal Customer Profile.

A visitor must first be identified and then match your configured criteria to appear as an ICP match.

I want to understand everything happening at this company, not just its website visits

Open the company in Account Journeys.

Account Journeys combines the evidence Vector sees across the tracked account and provides the account-level context behind its activity.

I want to understand how my paid campaign performed

Use Campaign Reporting.

The Visitor Feed can tell you which identified contacts arrived through campaign traffic. Campaign Reporting is where you evaluate the broader performance of the campaign itself.

Quick Recap

Use the Visitor Feed to understand:

• Who Vector identified on your website

• Whether they match your ICP

• How they arrived

• Whether they've returned

• Which pages they viewed

For broader account-level evidence, use Account Journeys.

For paid campaign performance, use Campaign Reporting.