How to Pass UTM Parameters and First Page Visit Details to Your CRM

Last updated: June 13, 2025

Vector makes it easy to enrich your CRM with valuable attribution data — including UTM parameters and landing page information — by passing custom values through activity records.

This guide will walk you through:

  • What UTM parameters and first-page details are available

  • How to push them into your CRM

  • Tips on interpreting this data for attribution and reporting

🎯 Available Custom Values

Here’s a list of UTM and first-page visit attributes you can use in Vector and pass to your CRM:

Exact Custom Value

Custom ValueWhat It Captures

{{firstPageViewWithUtm.utmCampaign}}

UTM campaign name

{{firstPageViewWithUtm.utmMedium}}

UTM medium (e.g., email, cpc, social)

{{firstPageViewWithUtm.utmSource}}

UTM source (e.g., google, linkedin)

{{firstPageViewWithUtm.utmContent}}

UTM content identifier

{{firstPageViewWithUtm.utmTerm}}

UTM term/keyword

{{firstPageViewWithUtm.utmPage}}

Page name where UTMs were first captured

{{firstPageViewWithUtm.pageUrl}}

Full URL of the first landing page

To start passing this data, ensure your CRM integration is enabled, and that you're mapping these values to custom fields or activity properties.

🕵 Tracking Organic Traffic Sources

If you're not using UTMs — no problem. You can still uncover how users got to your website using Referrer data.

Set up segments with:

  • Referrer = google → came from search

  • Referrer = linkedin → came from social

  • Referrer = twitter → came from social

You can also pass over visit date/time for added context around behavior patterns and visit timing.

💡 Use Cases

  • Improve attribution reporting in Salesforce or HubSpot

  • Build segments in your CRM by campaign or source

  • Score leads based on how they first arrived at your site

  • Identify which ad platforms and content drive quality traffic

🛠 Need Help?

If you’re unsure how to map these values into your CRM, reach out to your Vector Solutions Manager or email solutions@vector.co — we’re happy to help set this up.