Scoring Vector Triggers in Hubspot Marketing Hub

Last updated: September 22, 2025

This guide outlines how to set up contact-level scoring in HubSpot using Vector’s event data within Marketing Hub. By integrating site visitor and intent data, you can create an automated lead scoring system to prioritize high-intent prospects based on their engagement with your website or off-site intent signals.

Create a New Score

  1. Go to Marketing → Lead Scoring
    From the left navigation, open Marketing and select Lead Scoring.

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  1. Click Create Score
    Select Create Score to start a new model.

Note: If you don’t see this option, you may have already used all available slots. Contact your admin or support to request additional scoring models.

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  1. Choose Engagement Score Type
    Make sure to select Engagement as the score type. Other score types will not work for this setup.

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Add Events to Your Score

  1. Click Add Event
    You can add multiple events to contribute to your score.

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  2. Select Event Type

    • For company-level scoring, choose Integration Event → Company Visit Timeline.

    • For contact-level scoring, choose Custom Event → Vector Site Visitor Webhook.

  3. Apply Filters (Optional)
    Narrow down events by adding filters such as:

    • Page URL

    • Segment ID (for specific Vector triggers)

    • Segment Name

    • Other custom attributes

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  1. Set Timeframe and Frequency
    Define when and how often the event should count toward the score:

    • Timeframe: e.g., “within the last 7 days.”

    • Frequency: “exactly X times” or “at least once.”

Assign Points

  • Use the right-hand panel to assign points to each event.

  • You can configure whether points apply every time the event occurs or set limits (e.g., “only above X” or “below Y”).

Review and Turn On

Once your score is configured:

  1. Review the rules and point allocations.

  2. Toggle the score on to begin evaluating leads and accounts.

Best Practices

  • Company vs. Contact Events: Use company visit timelines to capture account-level engagement, and contact-level custom events for individual activity.

  • Simple vs. Custom: In many cases, a straightforward engagement event (like company visits with a timeframe) works better than building a custom workaround.

Final Thoughts

Intent does not mean ready to buy - make sure to keep that in mind when assigning lead scoring. If you need help or would like to chat through this, contact us at solutions@vector.co!