OffsiteID

Creating a custom intent topic

3min

Vector is working with our first 25 OffsiteID customers to build custom topics, entirely for free (these will be an add-on in the future). In order to do so, we need your help (as experts of your industry) defining how our AI detects these topics.

Specifically we need your help with the topic name and description. The description is very important and weโ€™ve outlined best practices for how it should be constructed below. ๐Ÿ™๐Ÿผ

Topic

Ideally, topics are neither too general (e.g. - "Sales"), nor too specific (e.g. - "Hewlett Packard Model 5890 Gas Chromatagraph Mass Spectrometer"). If the topic is a brand (e.g. - "Hewlett Packard"), the description should summarize the products and services the company provides, what industry the company is in, and competitive brands.

Topic Description

The ideal topic description would contain enough information for the AI engine to score content pages for their strength on this topic. Descriptions that don't contain enough information - they're too short - could result in fewer hits, and ultimately, a smaller audience. Conversely, descriptions with too much unrelated information could result in more false positives. Descriptions should be no more than 150 words.

Tips: Creating Custom Topic Descriptions

General Topic Title: Fashion for women

Describe the main focus of the topic: Example: "This topic focuses on the latest trends in female fashion, highlighting trendy materials and innovative designs."

Target Audience: Example: "This topic targets fashion conscious female consumers, primarily aged 18-35, who are interested in trend conscious living and fashion."

Content Scope: Example: "Include a mix of content that provides in-depth analysis, how-to guides, and expert interviews related to current fashion."

Keywords and Phrases: List the primary keywords and phrases that should be associated with this topic to ensure accurate targeting. Example: "Current fashion, trendy clothing, fashion production, modern fashion, trendy womenโ€™s clothing brands."

Topic: Fashion for Women This topic focuses on the latest trends in female fashion, highlighting trendy materials and innovative designs. This topic targets fashion-conscious female consumers, primarily aged 18-35, who are interested in trend-conscious living and fashion. Include a mix of content that provides in-depth analysis, how-to guides, and expert interviews related to current fashion trends, styling tips, and emerging designers. Keywords and Phrases: "Women's fashion, latest fashion trends, trendy materials, innovative designs, female fashion, fashion tips, style guides, women's clothing, fashion accessories, emerging designers."