Best practices for Segments
1min
When building Segments, it's very easy to have large audiences — especially with OffsiteID where you benefit from all contacts in-market for a topic, not just your own site visitors.
Large audiences can be troublesome:
- Too much data is inactionable
- Many Segment Actions are not enabled for audiences that are too large
It's always a good idea to combine multiple filters in your Segments to create audiences that better impact your Marketing and Sales functions.
Consider:
- Adding title filters
- Adding company size filters
- Adding seniortity filters
- Adding department filters
- Adding target account filters
Updated 17 Sep 2024
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