Set up a Webhook to push to Hubspot

Last updated: April 16, 2025

Vector makes it easy to push real-time contact and visitor data into HubSpot — no custom code required. Most customers do this using Zapier, but you can use any tool that accepts webhook endpoints.

Here's how to set it up:

🔗 Step 1: Go to Webhook Settings

From your Vector dashboard, head to the Integrations tab on the left-hand side.
Select Webhook from the list of integrations.

🌐 Step 2: Set Up Your Webhook Endpoint

Click "Add new endpoint" and paste in your Zapier webhook URL (or any other endpoint you're using — like Make, Clay, or a custom server).

💡 Tip: In Zapier, use the "Webhooks by Zapier" trigger and select "Catch Hook" to generate your unique URL.

Give your endpoint a name (e.g. HubSpot - Visitor Feed) so it’s easy to reference later.

👻 Step 3: Choose Which Events to Send

After entering your endpoint URL, you’ll be able to select which types of events you want Vector to send.

We recommend starting with:

  • contact.visited — when a known contact visits your website

  • contact — for general contact activity updates

You can mix and match any available events, but these two are the most common for pushing visitor insights into your CRM.

🧾 Step 4: Explore the Data You Can Send

Once you choose your events, Vector will show you a full event catalog for each type. This includes:

  • First name / Last name

  • Email address

  • Job title

  • Company

  • Segment name

  • Webpage visited

  • LinkedIn URL

  • Timestamp of visit

  • ... and more!

This makes it easy to pass detailed visitor data into Zapier (and then into HubSpot), allowing for flexible use cases like:

✅ Lead enrichment
✅ Triggering workflows
✅ Custom scoring
✅ Contact updates
✅ Notifying sales

🔄 Optional Step 5: Apply Webhook to Specific Segments

Want to send events only from certain segments instead of all activity across the platform? You can do that too!

👉 Here's how

✅ You're Done!

Once the webhook is saved, Vector will begin sending data to your Zapier URL as those events occur in real time.

From there, just connect your Zap to HubSpot actions — like updating a contact, creating a task, or enrolling them in a workflow.

🧙‍♀ Need Help?

Boo us at support@vector.co — we’ll help you get spooky-good results in no time. 👻