Vector’s webhooks are designed to be incredibly flexible — allowing you to push data out of the platform and into the tools where your team already works.

🤝 Webhooks vs. APIs

To understand webhooks, it's helpful to compare them to APIs:

• APIs are like servers waiting for your request. You ask for something — and the API responds with data.

• Webhooks are the opposite. When something happens, Vector proactively pushes that data out to your system — no need to ask.

Think of it this way: if Vector has valuable information about a visitor or contact, and you want to take action immediately (in Slack, in your CRM, in Clay, etc.), a webhook lets us spit that information out to you the moment it qualifies.

🔧 How It Works — 3 Simple Parts

To set up a webhook in Vector, you’ll configure three core pieces:

1. Endpoint URL — Where should we spit the data?

This is the destination where you want Vector to send data — such as:

• https://zapier.com/hooks/mycustomendpointforvectordata

• https://clay.com/integration/visitor-data

• https://your-custom-system.com/webhooks/vector

You control this URL — it can be anything that listens for incoming POST requests.

2. Event Type — What should we spit?

Choose the types of Vector events you want to receive via webhook. These include:

• contact.visited — A contact from a segment landed on your website

• contact.intent — A contact showed offsite intent

• company.visited — A quick way to identify which accounts are actively showing site interest

Only the events you select will be pushed out. You can create different webhooks for different actions or systems.

3. Event Catalog — What does the spit look like?

Each event type comes with its own payload — a set of data fields sent when the event is triggered.

For example, if you select contact.visited, you might receive:

{
  "event": "contact.visited",
  "timestamp": "2024-04-15T14:32:00Z",
  "contact": {
    "first_name": "Jane",
    "last_name": "Doe",
    "email": "jane.doe@example.com",
    "title": "Marketing Manager",
    "company": "Acme Corp",
    "linkedin_url": "https://linkedin.com/in/janedoe"
  },
  "segment": {
    "id": "7264",
    "name": "High Intent - ABM Contacts"
  }
}

Other event types will include relevant fields for that action.

👻 Why This Matters

With webhooks, you can:

• Trigger a Slack alert when a key contact visits your pricing page

• Send high-intent leads to your CRM or enrichment tool

• Start an email or ad campaign automatically when someone shows intent

Vector doesn’t just help you see the signals — it lets you act on them in real time.

Need help setting up your webhook endpoint or choosing the right events to send?
👻 Boo us at support@vector.co — we’re here to help you automate the spooky stuff!