Vector brings the activity happening across an account into one evidence-backed view so you can understand where an account is in its buying journey, who is involved, and what activity supports that assessment.

For each tracked account, Vector combines an account stage and score with the underlying signals and buyer activity that explain what’s happening.

The Account Journey is where you can explore that evidence in detail.

Account stages

Tracked accounts are organized into buying stages to help you understand which accounts may deserve attention and how their activity is progressing.

Stages include:

• Identified

• Aware

• Interested

• Considering

• Selecting

• Customer

You’ll see the current stage anywhere Vector surfaces account prioritization, including on the Accounts page and within the Account Journey.

An account’s stage is based on the evidence Vector has about that account. Rather than relying on a single activity or intent score, Vector can use activity from multiple signal families to form its assessment.

Account score

Alongside the buying stage, Vector displays an account score to help you compare and prioritize tracked accounts.

The score summarizes the strength of the evidence Vector sees for that account.

Use the score and stage together:

• Stage helps you understand where the account appears to be in its buying journey.

• Score helps you understand the relative strength of the evidence behind that account.

Open an Account Journey

To investigate an account:

1. Go to Accounts (top right corner).

2. Find the account you want to review.

3. Select the account or View journey.

4. Review the account’s current stage, score, deal information, contacts, and activity.

The Account Journey brings activity from across the account together chronologically so you can see how engagement develops over time.

Understand why an account is in a stage

The Journey header includes a Account Summary explanation.

Select Account Summary to see the evidence Vector used to support its current assessment of the account.

Rather than presenting a stage as a black-box score, Vector provides a rationale tied back to activity from the account.

The explanation can reference the underlying events that support the assessment, so you can inspect the evidence yourself.

For example, the rationale might point to activity such as:

• Website engagement

• Research activity

• Marketing engagement

• Sales activity

• LinkedIn engagement

• Relevant buyer or company changes

Select the cited activity to investigate further where available.

Why the rationale can change

As Vector receives new activity from the account, the evidence associated with the account can change.

That means the account’s stage, score, or explanation may change over time as new information becomes available.

Read the Account Journey

The timeline organizes account activity by signal family and time.

Instead of displaying every event as an individual point, Vector groups activity together when there are multiple events in the same area of the timeline.

A number in a timeline cell indicates that multiple pieces of activity occurred during that period.

Select a cell or event to open the underlying activity and review more detail.

This allows you to move between:

The pattern
What types of activity are increasing or appearing across the account.

and

The evidence
The individual events behind those patterns.

Signal families

The Journey can include activity from different parts of your go-to-market motion, depending on the signals and integrations enabled for your organization.

These may include activity from areas such as:

• Research intent

• Website behavior

• Marketing automation

• Sales activity

• LinkedIn

• Job changes

• Company events

• Other signals configured in your Signal Library

Related: Using the Signal Library

Focus the journey using filters

You can filter the Journey to focus on specific kinds of activity or people.

Filter by signal family

Use the signal-family filters to show or hide different types of activity in the timeline.

For example, you might narrow the view to sales and marketing engagement if you want to understand the activity surrounding an open opportunity.

Filtering the timeline helps you investigate the evidence without changing the underlying account data.

Filter by people or persona

You can also focus the Journey on the people and personas that matter to you.

Contacts in the Journey may include persona labels that help you understand the role each person plays in your buying committee.

Understand the buying committee

Contact-level activity in the Journey helps you see who is participating in the account’s activity, not just that something happened at the company.

Where Vector can associate activity with a known person, the Journey can show the contact and the persona associated with them.

This can help you answer questions like:

• Which buyers are engaging?

• Are multiple members of the buying committee active?

• Which personas are showing activity?

• Is activity limited to one contact or spreading across the account?

• Which buyers were active around important opportunity milestones?

Not every signal is necessarily associated with an individual person. Company-level evidence can also appear in the Journey.

Review opportunity activity

When CRM opportunity data is available, the Journey's Account Summary card lists all deals for that account side by side, including the deal name, amount, and status (Open or Closed).

If an account has multiple deals, they'll all appear together in this list so you can review each opportunity's details at a glance.

This makes it easier to compare marketing, sales, and buyer activity with relevant opportunity milestones without treating that activity as proof that one caused the other.

Ask Vector about an account

You can ask a question about the account directly from the Journey.

For example, you might ask:

• What activity supports this stage?

• Who has been most active recently?

• What happened before the opportunity was created?

• Which marketing interactions are visible in this journey?

Vector answers using evidence available within that account’s Journey and provides supporting activity so you can inspect the source of the answer.

Vector's answer is limited to the account information available in the Journey. Review the cited evidence when using an answer to inform a decision.

Account Journeys vs. Account Stories

Both experiences use the account journey, but they serve different purposes.

Account Journey is the detailed evidence view. Use it when you want to investigate the signals, contacts, activity, stage, and opportunity context behind an account.

Account Story turns important moments from that journey into a more concise narrative that is easier to review and share.

A simple framing could be:

Journey shows the evidence. Story helps you make sense of the sequence.

Related: Using Account Stories

Troubleshooting

I don't see much activity in an Account Journey

First, confirm that:

• The account is tracked

• The relevant signals are enabled

• Required CRM, marketing, LinkedIn, or other integrations are connected

• Any required signal configuration has been completed

The amount of activity available will vary by account and by the signals your organization has enabled.

I filtered the Journey, but the account stage didn't change

Journey filters help you investigate specific activity. They do not change the underlying account assessment.

In particular, filtering people or personas hides contact rows from your current view but does not recalculate the account-level stage, score, or aggregates.

Why did an account's stage change?

An account's assessment can change as Vector receives new evidence about the account.

Use Why this stage to review the evidence supporting the account's current stage.

I don't see a person associated with an event

Not every signal is contact-level. Some evidence represents activity or changes at the company level and may not be associated with an individual buyer.

Related articles

• Find and track accounts in Vector

• Using the Signal Library

• Using Account Stories

• Create and manage Segments