Overview
We are thrilled to introduce Business Units—a powerful new feature in Vector that allows you to easily segment and manage different types of contacts based on their stage in the funnel. Whether you're targeting top-of-funnel leads, current opportunities, or existing customers, Business Units make it seamless to apply consistent filters across multiple segments.
What Are Business Units?
Business Units allow you to group and manage:
✅ Intent topics across multiple segments
✅ Buyer personas & filters (job title, department, seniority, email known, etc.) Instead of manually adding filters to every segment, you can define them once in a Business Unit and apply them with one click inside any new segment.
✅ Target account lists from HubSpot, Salesforce or multiple static CSVs
How Business Units Work
1️⃣ Centralized Intent Topics
Instead of repeating intent topics in each segment, you can:
Add intent topics once in your Business Unit
Apply them automatically when creating new segments
This ensures that every segment you create aligns with your strategic priorities.
2️⃣ Predefined Buyer Personas & Filters
If you're consistently looking for contacts with specific job titles, departments, or seniority levels, you can:
Define these filters inside your Business Unit
Apply them in one click when setting up new segments
This eliminates manual repetition and ensures consistency across your targeting.
3️⃣ CRM-Integrated Target Account Lists
With Business Units, you can connect your target account lists directly from HubSpot or Salesforce, or leverage different static CSV lists allowing you to:
Track contact behavior from multiple CRM account or company lists
Track how those contacts engage—whether they visit your website, click on your ads, or show off-site intent
Why Use Business Units?
✅ Save Time – No need to manually re-enter intent topics or personas for every segment
✅ Ensure Consistency – Align filters across all segments and avoid targeting discrepancies
✅ Leverage CRM Data – Easily track contacts within the different account lists you care most about
Business Units are your one-stop shop for segmenting and tracking the right contacts with the right filters. Set yours up today and streamline your workflow! 🚀