Get to know your way around Vector’s top-left toolbar in just a few clicks.
👥 Visitor Feed
This is your live feed of everyone visiting your website — in real time. And here's the best part: Vector de-anonymizes visitors down to the contact level (yep, actual people 🙌).
Visitor Feed details:
Who’s on your site right now
View total pages visited (especially helpful if you’ve installed the pixel on multiple pages)
Get a pulse on high-intent activity across accounts and contacts
Use it to prioritize outreach, spot intent, and more.
This data can be leveraged in Segments — which we’ll cover shortly. Or, if you want to jump ahead, click here to start leveraging Segments now →
📊 Reporting
Under this tab, you’ll find two gold mines:
🧬 Traffic DNA
Breaks down your website traffic by:
Industry
Seniority
Department
Company size
This helps you spot trends and identify segments worth targeting (like “Directors from Mid-Market SaaS companies visiting our pricing page”).
👀 Ad Reveal
**Available on Growth & Enterprise Plans
Shows you who’s clicking your ads but not converting.
Why that’s awesome:
See what types of people are resonating in the market — even if they don’t convert
Understand who your ads are actually attracting
Spot misalignment early — if the people clicking aren’t part of your ICP, it might be time to tweak messaging or targeting
Build smart retargeting segments based on ad clicks
Use Vector to build audiences you actually care about, and put your ad dollars in front of the right people.
This data can be leveraged in Segments — which we’ll cover shortly. Or, if you want to jump ahead, click here to start leveraging Segments now →
💼 Business Units
**Available on Plus, Growth & Enterprise Plans Think of this as your segment superpower.
Business Units help you pre-set:
Buyer personas (like job title, department, seniority)
Intent topics
Target account lists (from HubSpot, Salesforce, or CSV)
You can then apply these filters in just one click when creating new segments — no need to rebuild from scratch each time.
Benefits:
✅ Save time
✅ Stay consistent
✅ Leverage your CRM data without the hassle
💡To dive deeper into business units, click here.
📋 Segments
Segments helps create dynamic audiences of contacts based on real behavior — like visiting your website, clicking on ads, or researching topics related to your brand.
You can filter by:
Your target account list
Job title, department, or industry
Or keep it broad to capture more activity
It’s a powerful way to understand who’s showing intent — like a Director of RevOps from a key account who’s been checking out your site — even if they’ve never filled out a form.
You can also take action on those contacts by pushing them to Slack, your CRM, ad audiences, and more.
This is just a small preview of what Segments can do.
👉 Pro Tip: We offer Playbooks to help you put this into action quickly & easily! 👈