Overview
Vector provides a cutting-edge approach to keyword intent tracking, helping businesses identify high-intent buyers at the contact level rather than just at the company level. By leveraging advanced AI models and a vast publisher network, Vector delivers precise, real-time insights into who is researching specific topics, including custom-branded searches.
How Vector Tracks Keyword Intent
Unlike traditional search-based tracking, Vector does not rely on Google searches to determine keyword intent. Instead, we use a large-scale publisher network and AI-driven topic analysis to understand buyer behavior across the web.
1️⃣ Publisher Network & Data Sources
Vector partners with a network of 400,000+ publishers, including:
Major media sites
B2B publications
Industry review websites
How-to guides and educational content
When users engage with content on these sites, Vector de-anonymizes their activity at a contact level—not just a company level—providing clear insights into who is actively researching a given topic.
2️⃣ Contact-Level De-Anonymization
Unlike solutions that only identify that "someone" from a company is researching a topic, Vector tells you exactly who that person is. This allows for more precise targeting and engagement with decision-makers actively looking for solutions.
3️⃣ AI-Powered Intent Classification
Vector processes 10 billion+ signals daily, using state-of-the-art AI models to analyze content engagement. This enables us to:
Read and understand entire web pages to determine the true context of a user’s interest.
Distinguish between casual mentions vs. actual buying intent (e.g., Is a user reading a product pricing page, or did a keyword just appear in an unrelated article?).
Deliver more accurate intent data compared to legacy systems built on older models.
Custom Keyword Intent Tracking
Branded Search Intent
Vector’s AI allows for custom-built keyword intent models, meaning you can track highly specific searches, including:
Brand mentions (e.g., "Vector software")
Competitor intent (e.g., "Alternatives to Vector")
Category-level research (e.g., "Best contact based marketing solutions")
This means businesses can gain deep insights into who is researching their brand, even if that research is happening on third-party sites outside of their control.
Why Vector’s Keyword Intent is a Game-Changer
✅ Contact-Level Precision – Know exactly who is showing intent, not just the company. ✅ Real Buyer Intent – AI-driven classification ensures you’re targeting real buyers, not casual readers. ✅ Customizable Intent Models – Track branded, competitor, and category-level searches based on your needs. ✅ Modern AI-Powered Accuracy – Built using the latest AI models for superior classification and targeting.