Overview
Vector unlocks powerful insights into who is engaging with your brand—whether they are visiting your site, clicking on your ads, or researching your keywords elsewhere. To make the most of these capabilities, here are best practices for using contact-level intelligence to refine your marketing, sales, and customer engagement strategies.
1️⃣ See Who Is Coming to Your Website
Knowing who is engaging with your site is key to refining your outreach and personalization strategy.
Best Practices:
✅ Use contact-level site de-anonymization to reveal who is visiting your site. ✅ Separate visitors into Target Accounts vs. Unknown Contacts to prioritize outreach. ✅ Analyze behavioral trends—what pages they visit & how they interact with them.
2️⃣ Find the Right Contacts Within Target Accounts
ABM strategies work best when you know which individuals at target accounts are engaging.
Best Practices:
✅ Identify contacts within Target Accounts visiting your site—these are high-value leads. ✅ Monitor intent signals from decision-makers vs. non-decision-makers to focus sales efforts. ✅ Leverage segmentation to filter by job title, seniority, and department for precise targeting.
3️⃣ Discover Who Cares About Your Solutions (Even If They Haven’t Found You Yet)
There’s an entire audience interested in what you offer but not landing on your website.
Best Practices:
✅ Identify who is engaging with contact related to your solutions but hasn’t reached your site yet—these are prime for outbound marketing.
✅ Use intent data to engage these contacts before your competitors do.
✅ Tailor content and outreach strategies to bring these high-intent buyers into your funnel.
4️⃣ Optimize Your Ad Performance with Contact-Level Insights
Ads bring traffic—but who’s actually engaging with them? Vector reveals who’s clicking, converting, and dropping off.
Best Practices:
✅ Track how your content is resonating with the market by seeing who is clicking on your ads.
✅ Identify who is clicking on your ads but not converting to refine audience targeting and messaging.
✅ Adjust ad spend and filters to eliminate wasted budget on unqualified traffic.
Final Thoughts
Vector enables unmatched visibility into who is engaging with your brand—both on and off your website. By implementing these best practices, you can turn anonymous traffic into real pipeline, refine targeting, and maximize marketing ROI.