Account-Based Marketing (or should we say, Contact-Based Marketing) isn’t just a marketing strategy—it’s the foundation for how you treat your accounts and contacts across the entire customer lifecycle. From the moment someone is an anonymous visitor, to an open opportunity, to a loyal, repeat customer, every interaction should feel tailored, relevant, and personal.

This doesn’t stop at the marketing stage. A true CBM approach shapes the sales cycle, the buying experience, and even the customer success journey. With Vector, you get visibility into where real people—not just accounts—are in their journey. Whether it’s a first-time visitor showing intent, a stakeholder exploring competitors during an open deal, or a customer quietly researching additional use cases, Vector helps you meet them exactly where they are. That’s how you build trust, accelerate deals, and create long-term customer love. 💚👻

The goal when using Vector for Sales? To help you meet buyers where they actually are, not just where you hope they are.

Not every contact in your open deals is on the same page. Some might just be getting curious, while others are actively comparing you to a competitor. Understanding where they are helps you:

✅ Who is actually visiting your website?

✅ Which contacts are clicking on your ads?

✅ Are they showing intent for your solution—or a competitor’s?

✅ How wide are you in the account? Are multiple contacts active, or just one?

✅ Did you recently show a demo, or have an impactful customer meeting? See website visitors from your accounts increase after meaningful interactions.

Sync your Target Account Lists directly from Hubspot or Salesforce into Vector. These should be accounts with active open opportunities.

Once connected, you can:

Use Vector as a checkpoint:

These insights help you confirm, adjust, or re-prioritize your deal approach.

Vector is NOT about creating new leads for your sales team. It is designed to give you visibility into contacts you already know, helping you:

Meet your buyers where they actually are, not where you want them to be.

For tips on how to action these insights or build it into your sales process, reach out to the Vector team at [email protected]. Happy ghostbusting! 👻