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Vector provides a cutting-edge approach to keyword intent tracking, helping businesses identify high-intent buyers at the contact level rather than just at the company level. By leveraging advanced AI models and a vast publisher network, Vector delivers precise, real-time insights into who is researching specific topics, including custom-branded searches.
Unlike traditional search-based tracking, Vector does not rely on Google searches to determine keyword intent. Instead, we use a large-scale publisher network and AI-driven topic analysis to understand buyer behavior across the web.
Vector partners with a network of 400,000+ publishers, including:
Major media sites
B2B publications
Industry review websites
How-to guides and educational content
When users engage with content on these sites, Vector de-anonymizes their activity at a contact level—not just a company level—providing clear insights into who is actively researching a given topic.
Unlike solutions that only identify that "someone" from a company is researching a topic, Vector tells you exactly who that person is. This allows for more precise targeting and engagement with decision-makers actively looking for solutions.
Vector processes 10 billion+ signals daily, using state-of-the-art AI models to analyze content engagement. This enables us to:
Read and understand entire web pages to determine the true context of a user’s interest.
Distinguish between casual mentions vs. actual buying intent (e.g., Is a user reading a product pricing page, or did a keyword just appear in an unrelated article?).
Deliver more accurate intent data compared to legacy systems built on older models.
Vector’s AI allows for custom-built keyword intent models, meaning you can track highly specific searches, including:
Brand mentions (e.g., "Vector software")
Competitor intent (e.g., "Alternatives to Vector")
Category-level research (e.g., "Best contact based marketing solutions")
This means businesses can gain deep insights into who is researching their brand, even if that research is happening on third-party sites outside of their control.
✅ Contact-Level Precision – Know exactly who is showing intent, not just the company.
✅ Real Buyer Intent – AI-driven classification ensures you’re targeting real buyers, not casual readers.
✅ Customizable Intent Models – Track branded, competitor, and category-level searches based on your needs.
Intent frequency uses three levels: Low, Medium, and High — making it much easier to identify how engaged someone really is.
Low intent means someone has shown interest just once in 14 days. This could be someone casually browsing or landing on a topic by chance — great for broad targeting, but not usually worth major effort.
Medium intent is set at 5 times in 14 days. These users are coming back repeatedly, digging deeper into a topic over multiple days. They’re actively researching and are likely evaluating options, indicating stronger interest or purchase intent.
High intent means 10 or more separate interactions in 14 days. This group is highly engaged, actively exploring and making decisions. These are the folks most likely to be truly “in market,” and where advanced targeting and personalization have the greatest impact.
Why does this matter? Because frequency isn’t just a number — it’s a measure of intent strength. Segmenting users by frequency helps filter out one-time visitors and highlights those who are genuinely interested.
Tip: Use intent frequency to fine-tune your ad campaigns:
Low intent audiences are best suited for educational content, nurturing general interest and brand awareness.
Medium intent audiences are showing stronger curiosity — this is the ideal group to guide toward your website for deeper exploration and engagement.
High intent audiences are primed for action and should be directed straight to conversion opportunities, like a lead form or special offer.
The more often someone returns to a topic, the more likely they’re actively considering — that’s the signal to shift from awareness to action, and where Vector magic really delivers.✨