Not all page visits are created equal. When you're building a segment in Vector based on “Page visited,” it’s important to know what each option really means — because the last thing you want is to accidentally include someone who skimmed your careers page.

Let’s break it down:

✅ has visited (contains)

Use this when you want to include anyone who’s been to a page that includes the text you enter.
Example: Typing in pricing, blog, or newsletter would match:

• yourwebsite.com/pricing

• yourwebsite.com/us/pricing-v2

• yourwebsite.com/blog/2024-recap

• yourwebsite.com/newsletter/welcome

🧠 Good for: catching all variations of a page type (think pricing updates, blog posts, newsletters, etc.)
💡 Best practice:

• Pricing and demo pages are classic high-intent signals. Many customers send these alerts straight to Slack or their CRM so sales can jump in quickly.

• Marketing content like blogs or newsletters is also valuable. Customers often use this to understand which new leads or demo requests have been engaging with their content. It’s a simple way to measure the impact of your marketing.

✅ has visited (exactly)
Use this when you want to include people who landed on one very specific URL.
Example: Typing in pricing would only match:

• yourwebsite.com/pricing

🧠 Good for: targeting traffic to a particular page — no surprises, no detours.
💡 Best practice: Perfect if you’re testing a new landing page or campaign URL and want to measure performance cleanly.

🚫 has not visited (contains)

Use this to exclude folks who’ve visited any page that includes your text.
Example: Typing in careers would exclude:

• yourwebsite.com/careers

• yourwebsite.com/careers/engineering

• yourwebsite.com/careers/open-roles

🧠 Good for: saying “no thanks” to visitors who've seen a certain content category.
💡 Best practice: Excluding career page visitors helps you focus on leads showing buying interest instead of job-seeking interest.

🚫 has not visited (exactly)
Use this to exclude people who’ve only been to one very specific page.
Example: Typing in thank-you would only exclude:

• yourwebsite.com/thank-you

🧠 Good for: tightening your audience if you know exactly what page you’re trying to keep out of the mix.
💡 Best practice: Great for excluding a single thank-you page so you’re not repeatedly targeting folks who’ve already converted.

👻 Quick Tips

• You don’t need to add slashes or the full domain — just the part of the URL that matters.

• If you're not sure which to use, start with "contains" — it's more flexible and forgiving.

• Still not sure? We’re happy to gut-check your logic at support@vector.co. Send snacks (optional) and we’ll take a look.