Not all page visits are created equal. When you're building a segment in Vector based on “Page visited,” it’s important to know what each option really means — because the last thing you want is to accidentally include someone who skimmed your blog once in 2022.
Let’s break it down:
Use this when you want to include anyone who’s been to a page that includes the text you enter.
Example: Typing in pricing would match:
yourwebsite.com/pricing
yourwebsite.com/us/pricing-v2
yourwebsite.com/wow-our-pricing-is-good
🧠 Good for: catching all variations of a page type (think blog posts, pricing updates, etc.)
Use this when you want to include people who landed on one very specific URL.
Example: Typing in pricing would only match:
yourwebsite.com/pricing
It would not match yourwebsite.com/pricing-v2 or yourwebsite.com/pricing/2024.
🧠 Good for: targeting traffic to a particular page — no surprises, no detours.
Use this to exclude folks who’ve visited any page that includes your text.
Example: Typing in blog would exclude:
yourwebsite.com/blog
yourwebsite.com/blog/2024-recap
yourwebsite.com/blog/we-love-metrics
🧠 Good for: saying “no thanks” to visitors who've seen a certain content category.
Use this to exclude people who’ve only been to one very specific page.
Example: Typing in thank-you would only exclude:
yourwebsite.com/thank-you
It would not exclude anyone who saw thank-you-v2, thank-you/download, etc.
🧠 Good for: tightening your audience if you know exactly what page you’re trying to keep out of the mix.
You don’t need to add slashes or the full domain — just the part of the URL that matters.
If you're not sure which to use, start with "contains" — it's more flexible and forgiving.
Still not sure? We’re happy to gut-check your logic. Send snacks (optional) and we’ll take a look.
Still stuck? Hit us up in chat — we’ve definitely overthought URLs more than we’d like to admit.