1. First things first — add the Pixel!

Before anything else, make sure your Vector Pixel is installed on the site you're sending traffic to. This is what powers contact-level tracking and de-anonymization.
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✅ Add the Pixel to any ad platform that's relevant to your campaigns.

2. Native vs. Non-Native Ad Platforms

This just means how your contact data is sent from Vector to your ad platform.

• Native platforms (Vector connects directly — no exporting needed):

  • Google Ads

  • Reddit

  • X (formerly Twitter)

• Non-native platforms (You'll export a CSV from Vector and upload manually):

  • LinkedIn

  • Meta (Facebook/Instagram)

  • YouTube

  • Pinterest

  • Snapchat, TikTok, and others

💡 You can still run great campaigns on non-native platforms — it just takes one extra step.

Native Integrations:

If you're connected via one of our native ad integrations (Google, Reddit, X), Vector will automagically push your segment data to the platform daily. Even if your audience is still a lil’ guy, we’ll keep sending it along. Heads-up: some platforms (like Google) won’t let you use the audience until it hits their minimum size, but the data will be there waiting once it does.

✨ Important: Make sure to hit that Connect button at the top of your segment. Without it, your audience won’t sync automatically, and you’ll need to go old-school with a CSV export and manual upload.

Non-Native Integrations:

3. Exporting Contact Data

For non-native platforms, you’ll export a CSV from Vector and upload it to your ad platform of choice.

Here’s how easy it is:

1. Pick how many days of data you want (e.g. last 7, 14, or 30 days).

2. Hit “Send CSV to my email.”

3. Upload the file to your ad platform audience manager.

Example: When you export for LinkedIn, the CSV is already formatted exactly how LinkedIn wants it — no edits needed. Just upload and go. 🙌

4. How often should I export?

That depends on how much traffic and volume you’re getting — but here’s a general guide:

• Weekly — Best for active campaigns or high-traffic sites

• Bi-weekly — Great middle ground

• Monthly — Perfect for lower-volume audiences

🔁 Set a recurring reminder so you’re not flying blind. Fresh lists = better performance.

5. Bonus Tips

• 💡 Name your files clearly — like “High Intent Visitors - April Wk2” so it’s easy to find later.

• 🎯 Refine targeting inside your ad platform using filters (like job title or industry).

• ⚙ Automate where you can — native platforms save you the most time.

Wondering how to optimize your audience with ads? Just reach out to us (support@vector.co) — we’ve got your back.