Using Ad Platforms with Vector

Ready to run smarter, faster ad campaigns? 👟 Let’s get your setup dialed in.

First things first — add the Pixel!

Before anything else, make sure your Vector Pixel is installed on the site you're sending traffic to. This is what powers contact-level tracking and de-anonymization.

✅ Add the Pixel to any ad platform you're driving traffic from — Google, LinkedIn, Meta, Reddit, wherever your prospects are hanging out.

What Match Rates Can I Expect?

Match rates = how often the contacts you upload or sync from Vector are successfully recognized by each ad platform.

For off-site intent and website traffic triggers, we typically see:

• LinkedIn: up to 90%

• Google Ads: up to 45%

• Meta: up to 45%

• Reddit: up to 30%

• X: up to 30%

✨ Contact-level list triggers (CSV or CRM uploads): Here, match rates depend more on the quality of your data — which means you have more control. Teams that see the strongest results usually:

• Focus on U.S.-based contacts

• Use professional/work emails instead of personal ones

• Keep their lists fresh with recently active contacts

Think of it as a quick tune-up: the cleaner your lists, the higher your match rates climb. 🚀

How to Connect to Ad Platforms:

Navigate to Integrations > Select the Settings of the source you'd like to connect. It should take less than a minute to connect!

The above is standard for LinkedIn, Reddit, X, and Google.

Meta has one additional step!

🔄 Native vs. Non-Native Platforms

(AKA: Automagic Syncing vs. Manual Uploads)

This just means how your contact data gets from Vector to your ad platform:

Native Integrations (automagically syncs — no exporting!):

• Google Ads

• Reddit

• X (formerly Twitter)

• LinkedIn

• As of October 2025, Meta is now native!! 🎉

Non-Native Platforms (you’ll export a CSV and upload manually):

• Bing

• Pinterest

• Snapchat, TikTok, and others

• DSP (Trade Desk, StackAdapt, etc)

Native Integrations Details

If you’re using one of our native ad integrations (Google, Reddit, X), Vector automatically pushes your segment data to the platform daily. Even if your audience is still a lil’ guy, we’ll keep sending it along.

How Do I Know My Native Data Is Pushing Over?

Once you hit Connect on a segment, Vector automatically syncs daily. But to see that it’s working, you’ll want to check directly in your ad platform. Here’s where to look:

• LinkedIn Ads
  Go to: Plan → Audiences → Matched Audiences → Uploaded Lists

  • Your Vector segments will appear here by name.

  • Status will show “Building” until the list meets LinkedIn’s size requirements.

  

• Google Ads
  Go to: Tools & Settings → Shared Library → Audience Manager → Data Segments

  • Look for the segment name synced from Vector.

  • Google may mark audiences as “Too Small to Serve” until they hit the minimum threshold.

  

• Reddit Ads
  Go to: Audience Manager

  • You’ll see the synced audience labeled with your Vector segment name.

  • Status updates as Reddit processes the list.

  

• Meta Ads

  Go to: Audiences:

  • You’ll see the synced audience labeled with your Vector segment name.

  • Status updates as Meta processes the list.

Non-Native Details (automatic CSV exports):

For platforms like Bing, Pinterest, Snapchat, TikTok, any DSP, etc., you can automate exports to your inbox!

Automatic Export
Skip the reminders — you can have CSVs sent to you automatically:

• Navigate to Integrations Actions on any segment.

• Select Schedule CSV export.

• Choose your email + set frequency (daily, weekly, monthly).

• That’s it — CSVs will land in your inbox on schedule.

Bonus Tips to Level Up 🎮

• 💾 Name your files clearly (e.g. “High Intent Visitors – May Wk1”) so you can find them later.

  • Some folks add "Vector" as a part of the segment name to understand the data source!

• 🎯 Use ad platform filters to layer in things like job title, company size, or industry

• ⚙ Automate what you can — native platforms save you the most time

• 🔍 Not sure if your segment is syncing? Check the “Last Synced” timestamp right under the segment name

Questions? Ideas? Need a second set of eyes on your campaign setup?
Just shoot us a note at support@vector.co — we’ve got your back whether you’re launching your first campaign or just tired of babysitting CSVs. 🙃