Using Ad Platforms with Vector

Ready to run smarter, faster ad campaigns? 👟 Let’s get your setup dialed in.

First things first — add the Pixel!

Before anything else, make sure your Vector Pixel is installed on the site you're sending traffic to. This is what powers contact-level tracking and de-anonymization.

✅ Add the Pixel to any ad platform you're driving traffic from — Google, LinkedIn, Meta, Reddit, wherever your prospects are hanging out.

What Match Rates Can I Expect?

Match rates = how often the contacts you upload or sync from Vector are successfully recognized by each ad platform.

For off-site intent and website traffic triggers, we typically see:

LinkedIn: 65–85%

Google Ads: 35–50%
Meta: 35–45%
Reddit: up to 30%
X: up to 30%

✨ Contact-level list triggers (CSV or CRM uploads): Here, match rates depend more on the quality of your data — which means you have more control. Teams that see the strongest results usually:

Focus on U.S.-based contacts
Use professional/work emails instead of personal ones
Keep their lists fresh with recently active contacts

Think of it as a quick tune-up: the cleaner your lists, the higher your match rates climb. 🚀

How to Connect to Ad Platforms:

Navigate to Integrations > Select the Settings of the source you'd like to connect. It should take less than a minute to connect!

The above is standard for LinkedIn, Reddit, X, and Google.

Meta has one additional step!

🔄 Native vs. Non-Native Platforms

(AKA: Automagic Syncing vs. Manual Uploads)

This just means how your contact data gets from Vector to your ad platform:

Native Integrations (automagically syncs — no exporting!):

Google Ads
Reddit
X (formerly Twitter)
LinkedIn
As of October 2025, Meta is now native!! 🎉

Non-Native Platforms (you’ll export a CSV and upload manually):

Bing
Pinterest
Snapchat, TikTok, and others

Native Integrations Details

If you’re using one of our native ad integrations (Google, Reddit, X), Vector automatically pushes your segment data to the platform daily. Even if your audience is still a lil’ guy, we’ll keep sending it along.

📏 Heads-up: some platforms (like Google) won’t let you use the audience until it hits their minimum size — but we’ll keep the data flowing so it’s ready when you are.

🧠 Don't forget: Hit that Connect button at the top of your segment. Without it, your audience won’t sync — and you’ll have to go old-school with a CSV.

How Do I Know My Native Data Is Pushing Over?

Once you hit Connect on a segment, Vector automatically syncs daily. But to see that it’s working, you’ll want to check directly in your ad platform. Here’s where to look:

LinkedIn Ads
Go to: Plan → Audiences → Matched Audiences → Uploaded Lists
- Your Vector segments will appear here by name.
- Status will show “Building” until the list meets LinkedIn’s size requirements.
Google Ads
Go to: Tools & Settings → Shared Library → Audience Manager → Data Segments
- Look for the segment name synced from Vector.
- Google may mark audiences as “Too Small to Serve” until they hit the minimum threshold.
Reddit Ads
Go to: Audience Manager
- You’ll see the synced audience labeled with your Vector segment name.
- Status updates as Reddit processes the list.

Non-Native Details (manual or automatic CSV exports):

For platforms like Meta, YouTube, Pinterest, Snapchat, TikTok, etc., you can either:

Manual Export

Choose your date range (last 7, 14, or 30 days).
Click Send CSV to my email.
Upload the file to your ad platform’s audience manager.

Automatic Export (new!)
Skip the reminders — you can now have CSVs sent to you automatically:

Click into the Meta Action on your segment.
Select Schedule CSV export.
Choose your email + set frequency (daily or weekly).
That’s it — CSVs will land in your inbox on schedule.

Pro tip:
Daily exports are sent by 10am ET.

Weekly exports are sent Mondays by 10am ET.

Most customers choose weekly to capture as much audience as possible to ensure better matching with Meta’s audience size.

💡 Pro tip: The CSV format matches what platforms need — no edits required. Just upload and go.

Bonus Tips to Level Up 🎮

💾 Name your files clearly (e.g. “High Intent Visitors – May Wk1”) so you can find them later
🎯 Use ad platform filters to layer in things like job title, company size, or industry
⚙ Automate what you can — native platforms save you the most time
🔍 Not sure if your segment is syncing? Check the “Last Synced” timestamp right under the segment name

Questions? Ideas? Need a second set of eyes on your campaign setup?
Just shoot us a note at support@vector.co — we’ve got your back whether you’re launching your first campaign or just tired of babysitting CSVs. 🙃