Video 2: Understanding Your Match Rates
Last updated: July 24, 2026
Your match rate isn't broken — here's how to think about it.
One of the first things people notice when they log into Vector is their match rate — the percentage of site visitors we were able to de-anonymize and tie to a real person. This video explains what that number actually means, why it looks the way it does, and how to think about it so you're focused on the right things from day one.
More videos in this series
How to Use Segments to Take Action
Ad Reveal — See Who Clicked Your Ads
Need more tactical detail on setup?
The Vector University has step-by-step how-to guides for pixel installation, segment building, integration setup, and more.
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