Get to know your way around Vector’s top-left toolbar in just a few clicks.
👥 Visitor Feed
This is your live feed of everyone visiting your website — in real time. And here's the best part: Vector de-anonymizes visitors down to the contact level (yep, actual people 🙌).
Visitor Feed details:
Who’s on your site right now
View total pages visited (especially helpful if you’ve installed the pixel on multiple pages)
Get a pulse on high-intent activity across accounts and contacts
Use it to prioritize outreach, spot intent, and more.
This data can be leveraged in Segments — which we’ll cover shortly. Or, if you want to jump ahead, click here to start leveraging Segments now →
📊 Reporting
Under this tab, you’ll find two gold mines:
🧬 Traffic DNA
Breaks down your website traffic by:
Industry
Seniority
Department
Company size
This helps you spot trends and identify segments worth targeting (like “Directors from Mid-Market SaaS companies visiting our pricing page”).
👀 Ad Reveal
**Available on Growth & Enterprise Plans
Shows you who’s clicking your ads but not converting.
Why that’s awesome:
See what types of people are resonating in the market — even if they don’t convert
Understand who your ads are actually attracting
Spot misalignment early — if the people clicking aren’t part of your ICP, it might be time to tweak messaging or targeting
Build smart retargeting segments based on ad clicks -- Use Vector to build audiences you actually care about, and put your ad dollars in front of the right people.
🔥 This data can be leveraged in Segments - which we'll cover shortly. Or, if you want to jump ahead, click here to start leveraging segments now
🚨 Not seeing data flowing to Ad Reveal? Be sure to follow this setup to have folks appear!
🧳 Business Units
**Available on Plus, Growth & Enterprise Plans Think of this as your segment superpower.
Business Units help you pre-set:
Buyer personas (like job title, department, seniority)
Intent topics
Leverage multiple CRM lists (from HubSpot, Salesforce, or CSV)
Eg, leveraging target account & customer lists for various segment strategies
You can then apply these filters in just one click when creating new segments — no need to rebuild from scratch each time.
Benefits:
✅ Save time
✅ Stay consistent
✅ Leverage your CRM data without the hassle
💡To dive deeper into business units, click here.
📋 Segments
Segments helps create dynamic audiences of contacts based on real behavior — like visiting your website, clicking on ads, or researching topics related to your brand.
You can filter by:
Your target account list
Job title, department, or industry
Or keep it broad to capture more activity
It’s a powerful way to understand who’s showing intent — like a Director of RevOps from a key account who’s been checking out your site — even if they’ve never filled out a form.
You can also take action on those contacts by pushing them to Slack, your CRM, ad audiences, and more.
This is just a small preview of what Segments can do.
👉 Pro Tip: We offer Playbooks to help you put this into action quickly & easily! 👈