Account-Based Marketing (or should we say, Contact-Based Marketing) isn’t just a marketing strategy—it’s the foundation for how you treat your accounts and contacts across the entire customer lifecycle. From the moment someone is an anonymous visitor, to an open opportunity, to a loyal, repeat customer, every interaction should feel tailored, relevant, and personal.
This doesn’t stop at the marketing stage. A true CBM approach shapes the sales cycle, the buying experience, and even the customer success journey. With Vector, you get visibility into where real people—not just accounts—are in their journey. Whether it’s a first-time visitor showing intent, a stakeholder exploring competitors during an open deal, or a customer quietly researching additional use cases, Vector helps you meet them exactly where they are. That’s how you build trust, accelerate deals, and create long-term customer love. 💚👻
The goal when using Vector for Sales? To help you meet buyers where they actually are, not just where you hope they are.
Not every contact in your open deals is on the same page. Some might just be getting curious, while others are actively comparing you to a competitor. Understanding where they are helps you:
Personalize outreach
Adjust deal strategy
Prioritize effort
Avoid jumping ahead too quickly (or moving too slow)
✅ Who is actually visiting your website?
✅ Which contacts are clicking on your ads?
✅ Are they showing intent for your solution—or a competitor’s?
✅ How wide are you in the account? Are multiple contacts active, or just one?
✅ Did you recently show a demo, or have an impactful customer meeting? See website visitors from your accounts increase after meaningful interactions.
Sync your Target Account Lists directly from Hubspot or Salesforce into Vector. These should be accounts with active open opportunities.
Once connected, you can:
See which specific contacts from your open deals are visiting your website
Identify if those contacts are engaging with your solution or showing intent for competitors
Track ad clicks, even if they don't convert
Spot intent signals that show buying interest
Use Vector as a checkpoint:
Is this deal really in the evaluation stage?
Are we multi-threaded within the account, or just talking to one person?
Are competitors more top of mind for this prospect than we realized?
These insights help you confirm, adjust, or re-prioritize your deal approach.
Vector is NOT about creating new leads for your sales team. It is designed to give you visibility into contacts you already know, helping you:
Understand where they are in their journey
Focus on the accounts and people who matter most
Avoid wasting time on wishful thinking
Meet your buyers where they actually are, not where you want them to be.
For tips on how to action these insights or build it into your sales process, reach out to the Vector team at solutions@vector.co. Happy ghostbusting! 👻