Account-Based Marketing (or should we say, Contact-Based Marketing) has become essential for marketers navigating today’s buying landscape. Gone are the days of simply targeting accounts — successful marketers know that real influence comes from connecting with the actual contacts inside those accounts.
With Vector, you can meet contacts where they really are in their journey, not just where you want them to be. Whether it’s a first-time visitor, an engaged prospect, or a decision-maker showing competitive intent — Vector helps you tailor your marketing with contact-level precision.
When marketing and sales align, the magic happens. But without knowing which contacts are engaging, marketers risk sending generic messages to entire accounts without context. Vector helps marketers:
✅ Focus on the right people within accounts
✅ Personalize campaigns to match real buying stages
✅ Optimize ad spend by reaching buyers who actually care
✅ Give sales teams real signals, not just MQLs
Vector gives you visibility into:
Contacts clicking on your ads (even if they don’t convert)
Site visitors who would otherwise remain anonymous
Contacts showing intent for your solution — or your competitors
Stop guessing who is behind the traffic and start understanding who is really interested.
Discover which contacts are clicking on your ads but not converting
Adjust ad audiences to remove unqualified or disinterested contacts
Build audiences of intent-rich contacts who aren’t yet brand-aware
Serve the right ad depending on the contact’s engagement and intent stage
This means no more wasting budget on ghosts 🫥 who don’t care about your solution.
With Vector you can:
Identify early-stage contacts who are just starting to research
Spot mid-stage buyers evaluating you and competitors
Find late-stage contacts signaling they’re ready to act
This allows you to craft campaigns that speak to where they are — making sure every ad, email, or touchpoint feels timely and relevant.
Vector isn’t here to give you net-new leads out of thin air. It’s designed to help you:
Understand which real contacts are engaging
Deliver tailored marketing based on actual behaviors
Support sales by showing them where deals really stand
Meet your buyers where they are—not where your funnel tells you they should be.
For more tips on how to use Vector for marketing campaigns, contact our team at solutions@vector.co. Happy ghostbusting! 👻